I think you have the right solution. I whitelist any site that takes this approach. If everyone did this, ad-tech would be forced to change and publishers would benefit from visitors who appreciate the efforts and better UX. The web could actually become fast.
When I think of my favorite magazines (which cost money and have ads) the ads are almost a part of the content and I want to look at them. So I wanted to try and create that sort of ad quality for my readers; relevant, nice looking ads that aren't creepy.