In actuality, it can be a lot worse. I've seen latencies of 500ms+ before, when the disk is in "seek hell". And right now my laptop has a median (!) latency of ~100ms. Mind you I'm listening to music and copying files in the background. But still.
10ms random seek is fine when you're only accessing one thing. But when multiple things are loading and alternating between locations it becomes significantly slower. Windows startup can be a pretty good indicator of this. I've got one system with an SSD (containing the OS) and a spinning platter drive for data. When I start it up, I have to wait for more than a minute before clicking anything or I end up with an unresponsive application for 3+ minutes. It still induces a quiet, resigned rage that such a powerful system can be nigh-crippled on boot.