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A comment on ViralNova acquired for $100M, while The Dissolve shuts down.

Re:ViralNova acquired for $100M, while The Dissolve shuts down by tptacek on Saturday July 11, 2015 @01:58PM (#9870846)
It's mostly not "superficial" versus "meaningful" content, but rather "destination" versus "value-added" content.

The problem with The Dissolve is that you have to decide to go there to engage with it. Most people won't do that.

Value-added content is explicitly designed to be slotted in anywhere on the whole Internet. Nobody decides to engage with that stuff; it just shows up, like a banner ad.

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Re:ViralNova acquired for $100M, while The Dissolve shuts down by bshimmin on Saturday July 11, 2015 @05:02PM (#9871557)
Yeah. I loved The Dissolve every time I remembered to visit it. Sadly, that really wasn't very often. Even as a fan of cinema, and of the sort of cinema that The Dissolve often used to write about, there wasn't much to remind me of the site's existence.
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