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Re:Apple Watch sales down 90% since the opening week by forgottenpass on Tuesday July 07, 2015 @12:56PM (#9846609)
I really really like the idea of a smart watch band for a handful of reasons, but a smart watch is going to move more units.

A fitness tracker with a watchband form factor and can vibrate for phone notifications would satisfy most of my smart watch desires (I wouldn't even need a screen on it). I'd buy one of those in addition to the smartwatch I have now, as I still wear my nice watch when I need to dress up. My smartwatch is uglier than the apple watch, but don't think a black LED screen on a wrist is ever a good look.

But smartphones have made many people stop wearing watches in general, and fitness trackers aren't the most popular products either. And a secondary screen (like in your link) for someone who doesn't want a timepiece in the first place doesn't make sense, just give prime placement to one really nice display.

Plus branding. People don't just want smart functionality in a good looking watch, they want to be seen wearing an Apple Watch.

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