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Re:Google launches Uber rival RideWith by AdieuToLogic on Tuesday July 07, 2015 @01:06AM (#9843738)
> And the fact that it's cheaper is basically "disruption from below" - a proven strategy in many businesses.

I believe the business model you are referencing is generally known as "race to the bottom"[1]. FWIW, it typically is only a "proven strategy" for the business which can starve out everyone else.

1 - https://en.wikipedia.org/wiki/Race_to_the_bottom

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