I'm guessing Tassimo's ad agency isn't UK based - a cuppa always means tea¹ but Tassimo is a coffee-pod company aren't they, and their ad [thanks to PavlovsCat for the link] shows only coffee drinks that I noticed.

Funny how this sort of nuance really turns one off a company; I guess because it highlights the fact they're merely trying to manipulate your emotions when they don't take care with elements of national identity that directly relate to their area of commerce.

It's like if McDo advertised they do "real American style fries" in France.