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Re:Ask HN: How do I land my first small-business client? by brudgers on Friday July 03, 2015 @06:38PM (#9828302)
1. What you are interested in is only tangentially relevant at best. Consultants are hired based on their clients' interests.

2. You have discovered the difference between pretend work and real work. SEO, blogging, branding, tweeting, etc. are pretend work. Real work is identifying leads, qualifying prospects, and closing deals...then doing the work and actually getting paid. Pretend work is easier because you can control it and nobody slams the door in your face when you tweet or goes with someone else because they were $5 cheaper or closes down with your invoices unpaid.

For all the things you've mentioned, I don't see a value proposition. How does Docker make someone money? More importantly how does Docker make any specific business money? It's a long road to develop a consultancy with a backlog.

Good luck.

Re:Ask HN: How do I land my first small-business client? by zhte415 on Saturday July 04, 2015 @11:47PM (#9832431)
Disagree: Blogging, branding, including creation of whitepapers, creates credibility and shows what's behind a value proposition. Knock on a door without a brochure, and the customer has no idea of the service.

Agree: Need to knock the door in the end.