I have no idea about the whole mess, but I think the statement "techcrunch is just a blog" would probably resonate with a lot of people and actually get them sympathy.

I do think the TechCrunch PR and marketing probably could have made it better, but perhaps there is a bit much credit and attention given to the louder mouths then is deserved.

In any case, interesting to watch, and a device like this for that price point would be awesome if anyone can pull it off.