Crunchpad renamed "JooJoo" will cost $499 on sale Dec. 11

Re:Crunchpad renamed "JooJoo" will cost $499 on sale Dec. 11 by chris100 on Monday December 07, 2009 @02:43PM (#981920)

crunch pad was a terrible name

Actually, it had two huge benefits: a lock-in for early adopters, and it is memorable. Don't discount the second benefit. Once enough early adopters talk about it, the general public will come to remember the name. This is extremely important for a consumer product.

(remember the FatBrain naming story).

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Re:Crunchpad renamed "JooJoo" will cost $499 on sale Dec. 11 by rbanffy on Monday December 07, 2009 @03:08PM (#981997)

It would also, presumably, widen the audience of TC through the name association.

Not a bad idea. For TC, at least

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Re:Crunchpad renamed "JooJoo" will cost $499 on sale Dec. 11 by pchristensen on Monday December 07, 2009 @03:05PM (#981990)

Please share the FatBrain naming story :)

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Re:Crunchpad renamed "JooJoo" will cost $499 on sale Dec. 11 by jplewicke on Monday December 07, 2009 @04:48PM (#982254)

They used to be called "Computer Literacy", which was so un-memorable that half their customers couldn't remember buying stuff there.

http://www.computeractive.co.uk/information-world-review/new...

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