Without a scope definition they can't budget their funds, their time, and their human resources. Projects like these usually result in a waste of money with nothing to show for it. Of course if they try to define what they're building, it will be intimately linked to the definition of "intelligence" (assuming they claim they're building an intelligent machine). Then someone will come along and propose a counterexample that demonstrates how the machine likely isn't intelligent at all, and cannot perform well on some problem where humans do spectacularly, thereby shifting the team's scope and definition. And so, they'll be back to square one.
http://funnylogic.com/times/txt/2009-11-infinite-curiosity-l...
And for what it's worth, the definition of intelligence has been on my mind a lot.
[1] http://evans-experientialism.freewebspace.com/putnam05.htm