I agree that there is a cult-of-personality around Musk, and I dislike his politely-ignored reliance on government subsidies, but, to modify a tweet by @ReactionaryCEO:

1965 Engineer: I'm working on a rocket to put a man on the moon.

2015 Engineer: I trick people into clicking on ads.

2015 Elon Musk: I'm working on a rocket to put a man on the moon.