I enjoyed this, it was a fun presentation and good humored, despite what must have been a temptation to descend into snark at the various UX issues here.

I really try to keep things open-minded and supportive. Since I have no idea what their conversion metrics look like (much less what kind of internal pressures their design team was facing) I really make an effort to not throw fellow designers under the bus. Glad you picked up on that!

Please add a slide about the lack of landscape mode. I mean, really, Apple? What's the point of these larger screens again? Then again, let's give Apple the benefit of the doubt, the Music app on iOS8 has always sucked in landscape mode.

(Otherwise, really nicely done)

Hi everyone! I'm the person who made this. If any of you have questions or critiques for what I covered, please let me know in the comments. I will be watching them all day.

Excellent idea, but please make videos not 85 page slide shows!

I'm thinking a video playthrough of the process, with audio over top explaining and giving insight...

@microstash Thank you very much for posting this!

It's awesome! Surprised it wasn't already submitted :).

How are things going at Packt? Is that the publishing house?

That's the one - working on a lot of improvements at the moment (thanks for asking!). Lots of exciting things we can do to make writing great content easier for our authors, and the reading experience great for our customers across the board. Usability and overall quality are a key focus going forward.

This type of content makes it really easy to clearly demonstrate how you can think about your target audience when creating a product. Really important to get right when structuring and editing a technical book.

This managed to crash Firefox...