Joel Spolsky, I believe, use to say this "Be a revenue producer, not a cost center." Get a developer job working on the product or services your company sells for revenue. Don't get a job working on internal systems designed to save on costs (looking at all the developers working for insurance companies and retailers developing back ends and internal applications designed to cut costs rather than increase sales and revenue).

Here's a prior HN discussion: https://news.ycombinator.com/item?id=85843