Why do ten Chicken McNuggets cost the same as twenty?

Re:Why do ten Chicken McNuggets cost the same as twenty? by lern_too_spel on Sunday June 28, 2015 @01:40AM (#9792543)

The author gets tantalizingly close to the answer when he notes that 10 pieces cost $1.49 at Burger King, which is significantly cheaper per nugget than 20 pieces at McDonald's.

The reason 20 pieces cost the same as 10 pieces is to make the customer think they're getting a deal, which will lead them to gravitate toward that item over other items on the menu that are actually lower margin for McDonald's.

That people still buy the 10 piece item at McDonald's is just an example of the fact that though firms are rational, individuals are idiots.

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Re:Why do ten Chicken McNuggets cost the same as twenty? by paradisechris on Sunday June 28, 2015 @02:21AM (#9792621)

Isn't that what the "Decoy Item" is?

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Re:Why do ten Chicken McNuggets cost the same as twenty? by fezz on Sunday June 28, 2015 @04:20AM (#9792849)

sometimes people don't look at the prices and just order what they want. i can't remember the last time i cared what a burger or burrito cost. i order what i feel like eating.

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Re:Why do ten Chicken McNuggets cost the same as twenty? by dexterdog on Sunday June 28, 2015 @10:27AM (#9793578)

We don't all light our cigars with $100 bills.

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Re:Why do ten Chicken McNuggets cost the same as twenty? by jmiwhite on Sunday June 28, 2015 @01:46AM (#9792555)

Sometimes, individuals aren't that hungry.

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