And then there was the i860 https://en.wikipedia.org/wiki/Intel_i860 (the original target for WinNT!), and later of course Itanium. Intel seems to have embraced the "x86 everywhere" vision much later than others (maybe 2004? http://www.anandtech.com/show/2493/4 ), only uttering the phrase in early 2008 http://www.computing.co.uk/ctg/news/1819476/intel-x86-future afaics. (Talk about awkward timing...)