I'd say that in the last 10 years, the largest growth in car accessories in premium brands have been safety gadgets. Volvo is probably class leading in providing these things as standard on new models, rather than optional accessories. http://www.volvocars.com/us/about/our-innovations/intellisaf...
Surely, safety concerns/regulations are partly to blame for bulkier pillars and body parts, but I get the feeling that manufacturers just aren't investing engineering dollars in better visibility.
Making airbag system smaller seems hard. I wonder if having cameras and screens for all the blind spots would work.
https://en.wikipedia.org/wiki/File:%2780-%2782_Volvo_240DL_S...
https://en.wikipedia.org/wiki/File:2012_Volvo_S60_--_NHTSA_1...
Don't forget that since the '90s, European and USA crash safety legislation has caused very large increases in vehicle mass. Airbags, collapsing structures, side impact beams, rollover protection all are required now.
And finally (though you didn't mention this), the crappy visibility of today's cars is directly as a result of increases in crash safety standards: poor visibility is a function of thick A, B, and C pillars; they are thicker today because cars have to stand up to more.
Edit to add: This video shows a 50+ year old Chevy Bel Air in a head on, offset collision with a modern Chevrolet grey box. No analysis, and I'm not putting it here to add weight to any point, but it does show that we have made some progress. http://oppositelock.kinja.com/classic-car-vs-modern-car-safe...
These Volvo SUVs (https://en.wikipedia.org/wiki/Volvo_XC90) are very popular where I live and they are huge, with poor driver visibility. I was almost reversed into by one only a few days ago. I was waiting for a gap in the traffic to pull out of a side road with another cyclist. The SUV turned in to the side road, discovered that this road was not passable for motor vehicles and attempted to reverse into us. Luckily I noticed what was occurring and intervened. I have no idea how they failed to see us when pulling in and in their mirrors.
It will never be as safe for pedestrians and cyclists as a small vehicle, but let's not blame manufacturers for making cars of different sizes. I think it's the job of legislators to tax the hell out of gas and large vehicles, then let the consumer decide. The job of the manufacturer is to make the product people want, and make it as safe as possible. I can't see where Volvo could do any better with the XC90 really. Do you?
What does this mean?
http://www.euractiv.com/sections/transport/eu-truck-safety-a...
Volvo, for instance, began rolling out new designs in 2012, so it could be at a disadvantage if competitors introduce more up-to-date models in the near future.
Wait guys, we just brought out these shitty unsafe trucks recently, we can't be making safe ones already! We'll take 10 years, thank you very much.
Seriously, fuck them. They delay improved safety designs for trucks (with extremely mild changes, nonetheless) and then tell people to spray themselves with reflective plastic.
In retrospect, the gun analogy was way too tame. Gun manufacturers don't want kids killed, but Volvo is pushing for more of them to be run over.
If you're happy with your Volvo, feel free to replace that make with any other you don't like. All the same, really.
Volvo Car Corporation is a subsidiary of Zhejiang Geely Holding Group. They used to be owned by Ford or something.
It's totally their fault that it's confusing, though, I'll give you that, but you're still wrong.
The compromise is technology to make things as safe as possible.
Instead of this stunt, maybe they should focus on building cars and particularly trucks that are not unsafe by default. All this talk of blind angle obscures the basic fact that this is first and foremost an engineering problem, and most importantly, you can not turn the defects of your vehicle into the responsibility of other road users.
If your vehicle isn't safe, it can not be driven. The solution is certainly not to tell everyone else to just watch out because you can't see shit left and right and man is this thing large and heavy.