I think it's more unlikely that a change in business model would happen so quickly.

Given public presence and the way they are steering Apple Music, the personal response - regardless of planning - is less surprising.

I would give the edge to this being a PR ploy, but then again, I'm sure that Apple had different financial models on the table when they were building this product.

They might have been going with the "shared risk" model of free up front play, but bigger payouts to the artists on the subscriptions - but still had their "Apple takes the risk" on the front end, then payouts are smaller on the back end.

Then when artists grumbled about the shared risk model, they kicked in with the alternative model.

I think both of you might be over-estimating what's required to say "Ok actually we're going to meter free trials too just like paid accounts and pay out royalties equally irrespective of account type" Technology wouldn't be difficult and cash isn't an issue.

Eddie Cue is the public point person at Apple for Apple Music; he's the person most likely to respond to a concern about the service.

I know.

I am pretty sure that the SVP was on a conference call with a dozen Record company SVPs, one of whom said "You wanna go nuclear on this! There you go, We sent a tweet through Taylor's account"

edit : typos

That pop star has 59.3M Twitter followers.