The A$ has certainly improved in the last year, but we went through a sustained period of the massive overvaluation. I still think the A$ is too high given our cost base - it should be below 70c.

Of course it can be done (both of us are proof of this), it is just much harder than it should be. Australia could be such a great place to build a startup with just some relatively small cultural changes. I should get more involved to make this happen :)