Re:Why Android is a Better Platform for Startups than iOS
by egwynn on Saturday June 20, 2015 @02:53PM
(#9750707)
identify the markets that are being overlooked by others
That's what I meant about it being hard to escape reputations. The fact that so many other businesses are overlooking the market is part of what reenforces the status quo. Many businesses probably see challenging the status quo to be risky, since they don't know whether it's because of inherent properties of the market or because of a confounding factor.
Quite the opposite. If it's true that Android users' reputation for being less willing to pay is undeserved (or overstated), then that means that the market is probably undersaturated. That means it would be to their advantage to target Android users.
In general, business stand to make more money where they can identify the markets that are being overlooked by others, not by competing in the same markets that others are already targeting.