The counter for this of course is snake-oil. Look at the history of facial recognition, which has never worked in any environment outside of tiny-sampleset applications and yet is an almost-$3B/year industry.

http://www.marketsandmarkets.com/PressReleases/facial-recogn...

"Monetary gain" can be realized in more forms than those implied by the perfect accomplishment of a goal, of "winning," which adblock-blocking most surely will not, just as adblocking will never be perfect.