That wasn't what I was saying. While I'm sure that their PR contributed to their success (as all successful adverts help sell products), if Apple's products weren't also done to a high quality then their adverts wouldn't have made a difference. So I will always credit Apple for releasing well polished products. But in any case, I wasn't commenting about the success of Apple nor their products.

My complaint is that the incremental improvements that Apple bring to the industry - regardless of how sleek they may be - isn't itself innovation. And I'm saying that their proprietary efforts are actually a relatively minor part of their wider software stack. But obviously being the front end, it's what people recognise as being "Apple" so all of the fundamental open source components that power iPhones and Macbook Pros get forgotten about.

I guess if were to argue that I was having an emotional response to anything, it would be that the true innovators of the technology we use get forgotten about. eg the creators of the programming language C - for without which there wouldn't be Objective C or Java. Or the creators of UNIX, for without which we wouldn't have Mach or Linux. In many ways, Dennis Ritchie contributed more to the technology that powers our smartphones than Apple and Google have, yet his death was a footnote only noticed by us geeks.

But I'm drifting massively off topic now.