And reading from that data could be much faster. And with a supposedly smaller file format, it probably wouldn't be so necessary for a minifier to rename symbols to single-letter ones to save a few more bytes.
[Edit: added the following paragraph]
This could yield a smaller file format (which is what people usually want from JS minifiers), without sacrificing the readability of the JS code.
After all, if people cared about leaving their files readable, they'd just publish the non-minified version as well. Those who don't, won't avoid renaming either.
But that should only be tested in practice, so ... :)
If we shrink that other 90%, so that the formerly 10% is now 80%, renaming becomes more attractive.
This doesn't hold if people have a fixed problem with a fixed solution and fixed constraints... but problems and solutions grow.
Convinced :)