I guess, like every form of advertising, you have to know your market.

This tool seems targetted specifically at designers and front end devs, a distinctly visual group with a high level of overlap with the "appreciates cool front end techniques" group. Maybe in this case it's actually a canny strategy for getting their attention?

If this was a tool for capturing and analysing network packets in vim, probably not as appropriate...

I also noted that the site loaded and animated poorly in FF, but was much smoother in Chrome. I thought it was a much nicer experience when I switched browsers. Does that say anything about this tool? Possibly!