There are cases where the business model of ads has near monopoly. I use Pump.io but most people and connections are on Facebook / Twitter etc. — it's completely unacceptable for those entities to demand that they have power over censoring my access to interact with my friends who those companies have captured into their system. I don't want Facebook or Twitter at all, I want to interact with other regular people in the world. I'd prefer to do it outside those platforms and do when I can. Blocking ads on those sites is perfectly reasonable, a tiny defense against powerful offensive entities — this is not an exchange between two parties with equal power making an agreement.
Meanwhile, efforts like https://snowdrift.coop are in the works to fund creative work from reasonable and respectful people.
I think there's an implied contract from not your acceptance of the content, which happens before you necessarily know the terms, but from when you can see it and the ads[1].
Regardless of how you feel about specific cases that may be a monopoly, that doesn't work as an argument for running an ad blocker for general viewing, as it's obvious every site you visit is not a monopoly.
This is effectively a matter of social breakdown. I wouldn't bother blocking ads if they were few, privacy-respecting, responsible, etc. But, tragedy of the commons and all, shitty ad-pushers and privacy-invaders ruined the game. Now, sorry to say, this hurts others who try to be more respectful. Not their fault, but that's how the world goes sometimes.
If everyone used an ad-blocker, it would change the way the market works. It would actually reduce overhead where advertisers are fighting for attention in a noisy world. It would restructure how the flow of money works. We'd figure out other and better ways to deal with funding things.
So, I don't think it is wrong to use an ad-blocker. I think it is socially responsible. Even when other people fail to use adblockers, it gives more power to the advertising industry, and thus hurts society. I say: Thank you for doing your part and using an adblocker!
And yet, that's the deal which is on the table. You feel justified in selling your attention, and then not delivering? Keep in mind that the content provider is rarely making any statements as to the quality of the content )in the subjective sense. There are of course often guarantees as to measurable qualitative attributes, such as resolution and/or bitrate in some mediums).
> We have an attention economy. You try to get my attention so you can sell it to advertisers. My attention is scarce, and I don't want to sell it so readily. I don't know whether your content is great until I experience it, and I have little power in negotiating my side of the bargain of what you do with my attention aside from taking more control over my attention.
Since when is it the right of one party in a contract to withold their goods because they feel it's better for the other side? That's the right of the other party, you've already given up your claim on that resource.
> I try to pay attention only to people who respect my attention and don't sell it to the highest bidder. However, I don't wish to be excluded from the common discourse of society around me, so if my attention is brought to a site that wishes to sell it, I may give my attention but retain as much control as I can. I did not agree to the sale of my attention. There are better and more respectful ways to build our economic support for creative work.
Yes, there are. I'm not arguing in support of ad-based revenue systems. I'm arguing that there's a contract between the consumer and the content producer (which not everyone agrees with, but I believe), and that by entering into it with no intention of following through with their side, content consumers running ad-blockers aren't exhibiting the best behavior.
Indeed, I run an ad-blocker, so what I'm saying is that I'm not exhibiting the best behavior. I'm not willing to stop, but I am fully willing to admit it's not very fair to the content sites.