Writing full-featured web apps in Golang in 2015 is still a lot like writing a Sinatra app was 8 years ago. It feels great at first, but you quickly realize that you're just building a half-assed version of Rails.
I've never been a fan of full-fledged frameworks and prefer the more pragmatic method of only pulling in components that I need though.
They probably would have drastically reduced the number of servers even if the rewrite was still in ruby, having much better understanding around the runtime requirements.
Ruby also seems like a questionable choice in the first place for such a service. Perhaps a prototype.
Nobody is pretending that MRI Ruby is the most performant runtime you can find, but that's just not an issue for 99% of web stacks.
The http packages provides the bare minimum. A serious app requires way more features than what is provided,a router than handles route variables, a middleware stack, a proper context, a proper session mechanism if one writes a website...
So it's normal people write their own libraries on top of it ( like mine @ gopkg.in/interactiv/expresso.v0 ,still alpha )