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Re:Tech Startups Woo Investors with Unconventional Financial... by scriptman on Sunday June 14, 2015 @11:55PM (#9717444)
This was indirectly discussed here: https://news.ycombinator.com/item?id=9705832

... and included a link that discusses the WSJ article about half way down under the heading "Revenue": http://mattermark.com/important-financial-indicators-for-sta...

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