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A comment on Introduction to WebKit Content Blockers. Parent comment

Re:Introduction to WebKit Content Blockers by derefr on Saturday June 13, 2015 @06:44PM (#9713014)
The problem is with publishers too small to individually attract the attention of advertisers... which is most of the ones that use advertising to begin with. Any way to solve that problem reintroduces an ad network in some form or another.

Or would you say that advertising is only for big shots, and small-time publishers should just rely on up-front payment?

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Re:Introduction to WebKit Content Blockers by millstone on Sunday June 14, 2015 @12:49AM (#9713749)
It's possible to have ad networks, but for publishers to host the software themselves. This would eliminate the tracking and cookies that follow you from site to site.
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Re:Introduction to WebKit Content Blockers by _up on Sunday June 14, 2015 @05:09AM (#9714266)
You expect them to discard click fraud and also pay out on self reported impressions?
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