That was not well researched though, if at all - it's by complete outsiders with little actual knowledge of what happened. Even the person they talk to (Skaff Elias IIRC) gives them a dubious offhand anecdote. It's a Malcolm Gladwell level story.

The stories about the Hasbro buyout I was thinking of were actually from Peter Adkison's blog, read that just after hearing the NPR piece and got them mixed up:

http://www.peteradkison.com/blog-entry-3-wizards-of-the-coas...