Exactly. I love all this blustering and ranting when all they have to do is install a text file in their home directory. That's it. It would literally take 5 minutes; maybe less. There is no cost of adoption to opting out of the search game. If there was any backbone behind all this rhetoric, they'd have already done it. But there isn't, they want to whine until Bing gives them a truckload of money for exclusivity or they get a government bailout.

Dear news conglomerates,

Please, install the robots.txt file to block search, which all reputable engines respect, and start suing the bloggers and aggregators. Please do this today, so you disappear from the net completely and the information void you leave behind can be filled by lean quality content producers who bitch less.

Love,

Wade