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A comment on The next version of Safari will let users block ads on iPhones and iPads. Parent comment

Re:The next version of Safari will let users block ads on iP... by MarkMc on Thursday June 11, 2015 @01:25AM (#9697765)
OK so the Safari 'No Ads' button effectively becomes a 'Do Not Track' button. Users still see ads, just not targeted at them specifically.

This is a very effective response by publishers because many users who would have enabled 'No Ads' simply will not bother to enable 'Do Not Track'

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