The next version of Safari will let users block ads on iPhones and iPads

Re:The next version of Safari will let users block ads on iP... by BinaryIdiot on Wednesday June 10, 2015 @08:54PM (#9696728)

Haha there is no way this would come to fruition. Users, on average, abandon websites within 10 seconds or less. 10 SECONDS! If someone blocked out the page because of an ad blocker the user will go to it, not see the content they wanted, and leave less likely to return.

[ Parent | on HN ]

Re:The next version of Safari will let users block ads on iP... by WWKong on Thursday June 11, 2015 @01:22AM (#9697757)

Yup. The publisher won't want those users on their site anyway if they can't be monitized.

[ Parent | on HN ]

Re:The next version of Safari will let users block ads on iP... by BinaryIdiot on Thursday June 11, 2015 @04:04PM (#9701993)

I was confused because your comment seemed to support and not support my statement. But I disagree with your statement of:

> The publisher won't want those users on their site anyway if they can't be monitized.

Remember if those users with ad block find it a bad experience and never come back, this means less times they click on links to that site which means less referrals to use as ranking in search engines. If it's a large enough group (hell even a small group in a highly competitive area) can make a difference causing the site to lose readers due to search rankings.

[ Parent | on HN ]