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A comment on The next version of Safari will let users block ads on iPhones and iPads. Parent comment

Re:The next version of Safari will let users block ads on iP... by threeseed on Wednesday June 10, 2015 @07:09PM (#9696280)
There are some problems with this theory though. (a) On average iOS users have more disposable income than Android users, (b) iOS users have shown a proclivity for spending that money on mobile content and (c) iOS are responsible for more web traffic than Android.

So if publishers adopt a freemium model (the most common) and they present a crappy experience to users who block ads then they won't be willing to buy a subscription. That's why most websites today don't punish users who block ads and that position will likely continue on mobile as well.

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Re:The next version of Safari will let users block ads on iP... by lelandbatey on Wednesday June 10, 2015 @07:23PM (#9696337)
Your third point is completely false.

According to Opera Mediaworks, as of Q1 2015, Android makes up 65% of mobile traffic, 3x more than iOS with 22%, as well as beating iOS out of the top spot for ad revenue. You can read this report here: http://operamediaworks.com/sites/default/files/file_attachme... (page 2)

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Re:The next version of Safari will let users block ads on iP... by threeseed on Wednesday June 10, 2015 @07:59PM (#9696506)
Not completely false. From that document the revenue for iOS/Android is nearly identical across all media types and for video/rich media (the most lucrative revenue wise) is much higher for iOS. It just reaffirms my argument that iOS users are too much of a valuable and lucrative audience to treat poorly.

And I am sure those numbers are worldwide when really US revenue is the most relevant for US publishers (which are the bulk of major news sites). In which case Apple dominates:

http://www.cnet.com/news/apple-outshines-android-in-us-mobil...

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Re:The next version of Safari will let users block ads on iP... by endymi0n on Wednesday June 10, 2015 @07:18PM (#9696320)
True. But don't underestimate the efforts of a multiple billion dollars content industry with their back against the wall (a lot of them ads only without any freemium option). Robbed of any monetization strategy for a whole segment (unlike the ads vs. paywall wars between publishers), I see much more collaboration coming against a too invasive force with their own objectives.
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