Where I'm from (Rural north east US) StarBucks did a horrible job adapting to local coffee tradition. They were trying to create a market for more exotic coffee drinks that simply aren't in demand here. The preferred choice for most people is donut or bagel + coffee and usually via drive through. StarBucks failed to educate customers here they offered regular ole' coffee at a reasonable price. Everyone assumed it was $5 drinks. (and they had to stop down the road at a competing chain to get their precious Boston Creme donut or Everything bagel) I believe we had about half a dozen StarBucks within a 50 mile radius at one point and there are maybe 2 left now.