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Re:June Intelligent Oven
by dragonwriter on Tuesday June 09, 2015 @01:34PM
(#9687286)
> Obviously none of us know the price breakdown but it adds to a cost that will total $3000 for non pre-orders. Even if it's a very useful feature, that much money for an oven that is too small to cook a meal for a family ensures it will not reach a mass market.
The first popular countertop microwave oven was sold in 1967 at a price that is equivalent to about $3,500 now. New tech in appliances is often very expensive; the early adopters (as in many fields) are people that aren't very price sensitive if there are new features that aren't available elsewhere.
Anyway, a countertop oven that can handle up to 11"x16" baking dishes isn't too small to cook a family meal, so even if your premise was correct, its not really applicable to the device in question.
Selecting common recipes from the console is a fairly common feature even in inexpensive microwaves and toaster ovens. Moving that to a phone app isn't really much of a comparative selling point, and its cheap and easy for existing incumbents in the market to replicate.
Onboard identification is much more of a unique feature. Sure, it adds quite a bit to the cost, but -- as long as it remains relatively unique -- it probably adds more to the appeal and potential selling price than to the cost.