Re:The End Of The CrunchPad
by mechanical_fish on Monday November 30, 2009 @03:30PM
(#968616)
The Christmas retail season is here already. It is far too late to "come to an agreement before Christmas".
Even assuming that all the manufacturing, the shipping, the wholesaling, et cetera are done and the product is sitting in the back of the stores waiting to go out tomorrow -- which I seriously doubt -- there's the little question of marketing. There's just no time for it before Christmas, in a crowded market filled with companies grasping for marketshare. The ad space is sold. The magazines have gone to press. So nobody on Earth is going to know about the CrunchPad before Christmas, let alone want one, except for Techcrunch readers and their Twitter followers. Any plan to sell a lot of CrunchPads within a few weeks of launch necessarily relies on the pre-release marketing that has been performed by Techcrunch. But that has just been blown sky high. Are many Techcrunch readers going to be fool enough to buy the product, even if a BUY link appears tomorrow? Even putting aside all notion of reader loyalty, I don't like spending money on products that turn out to have been built by unreliable companies with legal threats hanging over them.
You're gonna need a better conspiracy theory. How about "the Chinese secret service loved the CrunchPad so much that they placed an order for 1 billion units and demanded an exclusive..."
Even assuming that all the manufacturing, the shipping, the wholesaling, et cetera are done and the product is sitting in the back of the stores waiting to go out tomorrow -- which I seriously doubt -- there's the little question of marketing. There's just no time for it before Christmas, in a crowded market filled with companies grasping for marketshare. The ad space is sold. The magazines have gone to press. So nobody on Earth is going to know about the CrunchPad before Christmas, let alone want one, except for Techcrunch readers and their Twitter followers. Any plan to sell a lot of CrunchPads within a few weeks of launch necessarily relies on the pre-release marketing that has been performed by Techcrunch. But that has just been blown sky high. Are many Techcrunch readers going to be fool enough to buy the product, even if a BUY link appears tomorrow? Even putting aside all notion of reader loyalty, I don't like spending money on products that turn out to have been built by unreliable companies with legal threats hanging over them.
You're gonna need a better conspiracy theory. How about "the Chinese secret service loved the CrunchPad so much that they placed an order for 1 billion units and demanded an exclusive..."