First of all, a lot of people really love the image of an analog watch - some of them pay a hell of a lot more than $40 to get mechanical watches that work worse than the $40 swatch. Nothing wrong with Apple embracing that aesthetic.

And it's not marketed only with an analog face. For example, on my phone, the first image I get when I go to http://www.apple.com/watch/ uses the Solar face, which shows the position of the sun as a point on a graph along with a printed time. Personally, since I have depression with some link to whether the sun is out, I find that quite a useful way to think about time, although of course mine is a relatively uncommon scenario.