This dude tells you exactly how he built a subscription box company to $100k in 6 months, $360k by year end: http://www.reddit.com/r/Entrepreneur/comments/2h1mlt/the_inn.... He isn't technical, and actually uses the YC company www.cratejoy.com for his ecommerce platform.

Inspirational. I recommend you find a concept that has reoccurring (high repeat) revenues, just because it's tough to have to keep getting new customers each day.