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Re:JSON-LD and Why I Hate the Semantic Web (2014) by mehh on Saturday June 06, 2015 @09:21AM (#9670698)
There is more than likely an ontology already defined for the creative meta data, if so you should look at using that rather than inventing your own.
Re:JSON-LD and Why I Hate the Semantic Web (2014) by Fannon on Saturday June 06, 2015 @09:29AM (#9670725)
http://schema.org/ is probably the best choice to go with already established standards. I think there are (even today) some SEO benefits here and for the future maybe some more exciting things.