I understand that this is almost par for the course in corporate America (and certainly elsewhere) but it's always a bit more striking when it involves a company whose business is selling fun and entertainment.

I mean...Marvel movies! New Star Wars movies! Pixar movies! All of the cartoons we loved as kids!

But yeah, their damage to U.S. copyright law and stuff like this always makes for a quick reminder that even when your brand means "fun!" it's still based in the calculating world of profits and shareholders.