You need to consider the ROI for the applicant before saying "OMG follow instructions."
Too many of your fellow employers ignore applicants (ROI = none), even those they interviewed. No "we received the application," no "here's where you seem to lack," no "here's where you seem to be strong." Even introductory classes with 300-400 students in them provide more feedback to their constituents than employers to candidates.
Hence many of your applicants decrease their investment as much as possible.
I do not have 30-40 minutes to twist and turn words in order for them to fit to your specific job description to let you know that I know the shit out of [insert skill]. Not because I don't care about you but because I already assume, looking at previous experiences, that you don't care about me (both as a candidate and as an employee).
It is your job to accurately spot potential and current skills from a resume and respond to the applicant with a request for more information. (In situations where you do not have a separate HR department for recruitment, then do ask for all information outright, but don't be surprised and judgemental when you do not receive it. If the candidate is of interest, reply back and ask for more information again.)
[1] Oddly enough, my public profile is pretty sparse so a more in depth resume shouldn't really turn anyone off.
I am thinking it should be five minutes or less to apply to our job. 30 to 45 minutes seems like A LOT. I am not sure I would even take that amount of time to apply for a job. I would rather introduce myself personally via email or social networks to the employer than spend that time.
One point is that Indeed.com and other job boards make it too easy to apply. I believe, that within a few clicks and someone can apply to a posting, so often the person may not have read the ad fully.
This is turning more and more into a blog post. I should run the stats on our last posting of craiglist vs. indeed and showcase the data.
Oddly enough, I think our final choice came from indeed. But out of the eight actual interviews, I know the other seven came from craigslist posting (or blog post). Of the other indeed candidates, I remember going on a roll of saying "nope" to about 10 to 15 in a row because they did not meet our needs (no experience, etc). Probably need to add a filter in the job posting.
So, count me as a non-fan of these web-based systems.
With such a system, one may expect a quick response, but most of my applications went into a no-reply black hole, except for the submission confirmation provided by the form.
The most annoying one was a phone call from one institution, that I received the first day I started work at a different institution, 6 months after the application was submitted.
On the other side, most of the private sector jobs I have applied to have been very efficient at responding: either a quick rejection after a few days, or moving ahead in the process.
Name, Email, Question 1 - Cover Letter, Question 2 - Some question pertaining the job, and PDF attachment (only PDFs - we hate getting Word docs and other file attachments)
This way we could automate our subject line, track the emails, and the two questions would hopefully weed out some lower end applications.
We may need a CAPTCHA too, to keep out spam.
[Edited for commas as the list did not format correctly]
Was that institution the National Aeronautics and Space Administration, by any chance? (Or possibly another federal entity?) I've heard that story and have reason to believe it several times.
I also like questions like the above because it lets you know something about your new hire. I've used the question I listed above before, and then followed up by having a pint of their favorite flavor for them and their new team at the end of their first day. For a few bucks per hire, it's neat positive experience that let's the new hire share something, albeit superficial, that they wouldn't normally share until much later.
So we would need to reply individually to every single email (i.e. hit reply and cut-paste). 50 emails would probably be 15 minutes of work, but I would rather not waste that time.
The main point is that some of the resumes we get are completely off topic. I wish I could showcase some examples, but alas that would probably get us into trouble. Why should we waste the time in responding to auto posters, people who just attach a resume with no cover letter, or misspell subject lines?
I think our new system would solve all of this, just need time to code it this summer.
We do like the subject line to be a pass/fail test though - especially on jobs that require attention to detail (i.e. bookkeeping or junior developers who are on support/punch lists).
The instructions are pretty clear and if someone cannot follow step one, they are probably not going to be able to follow our internal checklists.
We regularly post ads for designers, developers and content writers too. Probably every other month I am reviewing resumes, so I have a bit of experience in responding to applicants.
Typically any given job posting gets around 50 to 100 resumes depending on the category. It takes time to read through everything. We use a mix of Craiglist, Indeed, various job boards, LinkedIn and our own website postings. It has worked well for awhile now.
Due to the nature of various job boards, some responses are often automated by clicking a few buttons so it is too easy to apply. With that you get candidates off topic (i.e. wrong skill set) and not putting in any effort (i.e. skipping a cover letter that we want to read). Other times, the cover letter and resume are comically sad in mistakes and grammar, so they do not warrant full attention.
Our biggest gripe is that at least 50% of the applicants never follow our instructions on how to apply correctly. We put very specific steps on how to apply and want it followed (i.e. subject line, cover letter, links to portfolio, PDF resume).
My take on this is if the applicant is not going to take the time to respond correctly, then we are not going to take the time to respond back. Sounds harsh, but kicking out 50 canned replies is tedious work for those who are wasting our time to review. Perhaps we could automate it somehow with scanning emails addresses in the "no" folder and sending out a batch bcc, but it is still extra work.
However, before everyone jumps on us. We do respond to every applicant we interview (phone or in-person). Often we respond with a personal note that helps them out and lets them know where they stand. Sometimes we even try them out on freelance projects in the future.
For every applicant that correctly fills out our application process, or at least made an effort, then we also reach out to them with a more automated message via email. I consider that the least we can do, but we do keep in short and sweet.
Finally, in the future, I am going to probably put our entire application process on our website. This will automate a lot of what we do and require the applicant to fill out set fields that we need answered. Then we could send batch emails back to everyone as needed.