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Re:Reasons why Apple should add "Gift This App" to iTunes by dfahey on Saturday November 28, 2009 @11:11AM (#965233)
How to Gift an App using iTunes:

http://www.youtube.com/watch?v=BMwKYl2ed3E

Re:Reasons why Apple should add "Gift This App" to iTunes by xinsight on Saturday November 28, 2009 @02:13PM (#965403)
Summary: Send a gift card (e.g. $20) with links to the apps in the message.