Blatter's strategy was usually too go against the UEFA, the European soccer confederation and the most powerful continental confederation. For example, he championed the South African World Cup bid for 2010. ( After the UEFA managed to get the 2006 cup for Germany.) And he presides over a remarkable increase in the importance of soccer.

So he gets reelected, because he is actually quite successful and has a clearly defined voter base. This base may or may not like the corruption, but that is simply not their main concern.