I think the strength, and angle, is that it doesn't do everything a laptop does. Kind of like the Kindle of netbooks. Kindle does one thing well, and seems to be selling alright. By removing complicated functionality, it's the perfect device for my mom or aunt. Is $700 the price for simplicity? I dunno. All this is based on watching a video and reading through their web site. An accurate critique would come only after demoing the actual product.