The difference between near the rim and near the spindle is that air pressure. If it's near the spindle, it still has that drag that's making the motor work harder. Near the rim, that pressure is gone.
Why not park the heads hanging in free space? Ostensibly the plastic widget is probably a guide rail to prevent head crashes, when the head unparks onto a platter spinning at full speed?
[1] http://www.hgst.com/tech/techlib.nsf/techdocs/9076679E3EE400...
There is friction - between the head arm and the "load/unload ramp", as it's called. That's what lifts the heads off the platter when they're parked.
Here is an extreme close-up of what this looks like:
http://cdn1.goughlui.com/wp-content/uploads/2013/03/DSC_0016...
So a piece of metal rubs against a plastic ramp every time the head parks.
It really doesn't seem like parking the drive heads would be an action that requires any kind of contact or friction between moving parts.
What's different about parking near the rim, instead of near the spindle?