Re:F*** those popups – signing up those who deserve it
by notdanariely on Friday May 29, 2015 @06:16PM
(#9627827)
An interesting addition, thank you!
After considering your comment, I still think my original point stands. Instead of thinking about the product being sold, think of it like qualifying a lead based on their receptiveness to your advertising.
It would need to be tested whether that would be more highly correlated with conversions / profits, but I'd probably consider someone who is receptive to my advertising as a higher priority lead than someone who is interested primarily in my content.
After considering your comment, I still think my original point stands. Instead of thinking about the product being sold, think of it like qualifying a lead based on their receptiveness to your advertising.
It would need to be tested whether that would be more highly correlated with conversions / profits, but I'd probably consider someone who is receptive to my advertising as a higher priority lead than someone who is interested primarily in my content.