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Re:Mobile app startups are failing like it’s 1999 by vardump on Tuesday May 26, 2015 @09:44PM (#9608835)
If I zoom, it doesn't mean I want to be forced to scroll horizontally back and forth. I don't understand why anyone would want to do that.

When text reflows while zooming, you can choose exactly the size that is most readable for you.

For example, if I read while walking, I usually make text size larger, because it improves reading speed.

And you can comfortably use desktop versions of websites.

Re:Mobile app startups are failing like it’s 1999 by ihuman on Tuesday May 26, 2015 @09:48PM (#9608848)
So you want zooming to act like Control++ and Control+- does in desktop Chrome/Firefox?
Re:Mobile app startups are failing like it’s 1999 by swsieber on Tuesday May 26, 2015 @09:58PM (#9608874)
Yes - that's an excellent way to put it. Make zoom work like it does in a desktop browser. The one thing I can appreciate though is double tap to get rid of cruft by focusing in on text.
Re:Mobile app startups are failing like it’s 1999 by vardump on Tuesday May 26, 2015 @09:57PM (#9608871)
Not exactly, but that's closer. Use Opera for Android to see what I mean. Be sure to enable reflow related options. It's pretty great.

The difference is mainly intelligently limiting DIVs (columns) individually to the available viewport horizontal space. Ctrl-plus and Ctrl-minus does not do this, it tries to fit whole width.

Shame that other mobile browsers have made it their mission to imitate whatever mobile Safari is doing.