Tennessee pays $46K for new state logo Posted by graghav on Monday May 25, 2015 @05:33PM from the wsmv.com dept. http://www.wsmv.com/story/29118925/tennessee-pays-46k-for-new-state-logo ( 1 comment | on HN )
"Give the state a unified look" makes me believe that the money was about branding rather than just the image itself.
I mean after all, Nike is just "NIKE" with a little swoosh.