That it sold-out in record time? (And for those saying "of course it did, Apple produced fewer to achieve that", nope, it also outsold all other models combined. Samsung would have wished to have such sales for its smartwatches).

That it's already worn as a fashion statement by many stars?

That most reviews have been positive, including from influential pundits?

That there has been no media slashback against it (the way it has been with other Apple products in the past, or with things like the Zune).

That polls show great interest from people in buying one?

That the second production run and then the X-mas period is ahead of us?