But it's just plain wrong to think that you can look at the current numbers and assume they will go forward without more input from the owner.
I would argue that the whole idea of 'passive income' when combined with the idea of a 'small business' is a little flawed, or really, a lot flawed. Owning a small business is not like owning stock in google. You are an active participant in the business. A small business owner is fundamentally different from someone who owns shares in a large corporation.
I kind of like using marxist terminology for it. We are bourgeois[1]. We are not full members of the capitalist class; we still need to combine our labor with that capital, or else it's all gonna go to shit pretty fast.
But the real takaway you need to understand is that owning a small business is not at all like owning stock in a large business. It's a completely different thing, and your return on investment capital should be very different (and in my opinion, much higher.)
[1]no, not necessarily in the 'poor taste in lawn furniture' sense. I don't even have a lawn.
1) sudden financial hardship like hospital bills
2) a divorce court judge ordered it
3) a non-founding owner has no emotional attachment and wants to switch to another investment.
Online companies that produce passive or near-passive income are bound to become obsolete quickly. The internet moves quickly in a lot of niches. The potential lifespan of the business affects the multiple.