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Re:Data Analytics for Marketing by tlong on Monday May 18, 2015 @11:41PM (#9568041)
https://www.kissmetrics.com/ https://mixpanel.com/

These are my favorites. You could also go with something more like http://www.hubspot.com/ if you're not very technical and have money to spend

Re:Data Analytics for Marketing by GrowthKm on Wednesday May 20, 2015 @05:30AM (#9575266)
There's a new event-based analytics tool launching soon - http://www.kilometer.io
Re:Data Analytics for Marketing by danielfriedman on Monday May 18, 2015 @11:41PM (#9568042)
Google Analytics - definitely look in-depth at the amount of features available.
Re:Data Analytics for Marketing by tlong on Monday May 18, 2015 @11:46PM (#9568049)
Downside to GA is that it doesn't store personally identifiable information, so if you want to track and interact with users at the individual level, you will have to create a unique identifier in GA and then export it and match it to your user database.